Dear {U.S. Consulate}:
Not long after submitting a B-2 tourist visa application, I received a letter of denial. I'm confused as to what could have happened, and I stand eager to provide any additional information to aid in my appeal or reapplication.
Perhaps I did not make clear my many deep ties to my home country. I have {job/family/property} back in {Country} and would return as promised upon expiration of the visa. I have never overstayed a visa, and I have in fact traveled to and from the U.S. previously {when}. Additionally, this time I am traveling for the specific purpose of {attending event}.
Thank you very much for your consideration.
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